Home Economy Alibaba to scale up cross-border e-commerce activities, engage more local exporters in joint campaign with hometown Hangzhou

Alibaba to scale up cross-border e-commerce activities, engage more local exporters in joint campaign with hometown Hangzhou

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Alibaba and the Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone agreed to jointly develop a number of brands and enterprises

Alibaba.com, the international online wholesale marketplace of Alibaba Group Holding, will collaborate with authorities in Hangzhou to further develop cross-border e-commerce activities in the city. Photo: Shutterstock

Alibaba Group Holding is ratcheting up efforts to boost its cross-border e-commerce operations through a new campaign with authorities in Hangzhou, capital of eastern Zhejiang province, with the aim of helping more Chinese exporters expand in overseas markets amid weak consumption on the mainland.

Alibaba and the Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone on Thursday reached an agreement at an industry event in the city to help develop “a number of cross-border e-commerce brands and key enterprises” on the back of local government policy guidance and supporting measures, according to a report by state-run newspaper Economic Information Daily.

Their initiative will rely on Alibaba’s “comprehensive digital foreign trade service capabilities and local service centres”, the report said. E-commerce giant Alibaba, which is headquartered in Hangzhou, owns the South China Morning Post.

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